He was most recently Senior Design Director of Innovation for adidas, where he was responsible for creating a future vision for sport, by designing holistic innovation concepts, for both the adidas brand, and individual categories and BU’s. This involved creating measurable benefits for both high-profile athletes and the adidas consumer, while creating a unique and ownable design aesthetic for the brand. David led designers in Herzogenaurach, Portland and Brooklyn, and was also the site lead for the adidas Innovation NYC office, in Brooklyn.